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Marke und Gesellschaft : Markenkommunikation im Spannungsfeld von Werbung und Public Relations
Janich, Nina (ed.) - 2009 - 1. Auflage
Persistent link: https://www.econbiz.de/10009742736
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Handling publicity the right way
Venables, John - 1997
Persistent link: https://www.econbiz.de/10004346738
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Tested advertising methods
Caples, John - 1997 - 5. ed., rev., [completely updated]
Persistent link: https://www.econbiz.de/10004367459
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"Hey whipple, squeeze this" : a guide to creating great ads
Sullivan, Luke - 1998
Persistent link: https://www.econbiz.de/10004371450
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Hollering up a tree : a practical guide to advertising and publicity for the smaller company
Drake, Maurice; Coombes, Terry - 1998
Persistent link: https://www.econbiz.de/10004376231
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How to produce successful advertising : a guide to strategy, planning and targeting
Farbey, A. David - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004376875
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Werbung in Indonesien
Jaensch, Rainer - 1997
Persistent link: https://www.econbiz.de/10004379264
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Magical worlds of the wizard of ads : tools and techniques for profitable persuasion
Williams, Roy H. - 2001 - 1. print.
Persistent link: https://www.econbiz.de/10004710520
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How to produce successful advertising : a guide to strategy, planning and targeting
Farbey, A. David - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004710866