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Barnes, Liz - In: Journal of Fashion Marketing and Management: An … 13 (2009) 3, pp. 471-471

Persistent link: https://www.econbiz.de/10014868057

Perception of appearance and use of appearance products among Chinese women

Kaigler‐Walker, Karen; Gilbert, Zelda L. - In: Journal of Fashion Marketing and Management: An … 13 (2009) 4, pp. 553-565

determinants of purchasing behaviour are paramount to successfully planning, developing and marketing of apparel products. …

Persistent link: https://www.econbiz.de/10014868063

Creating brand equity in the Chinese clothing market

Tong, Xiao; Hawley, Jana M. - In: Journal of Fashion Marketing and Management: An … 13 (2009) 4, pp. 566-581

Purpose – This paper aims to explore the effectiveness of eight selected marketing activities in creating brand equity … brand strategies for the China market? Should marketing activities designed to build brand equity be modified to accommodate …. A structural model was used to examine the relationship between eight widely used marketing activities and the …

Persistent link: https://www.econbiz.de/10014868064

Cues on apparel web sites that trigger impulse purchases

Dawson, Sandy; Kim, Minjeong - In: Journal of Fashion Marketing and Management: An … 14 (2010) 2, pp. 230-246

used by online apparel retailers to assess their marketing strategies. For consumers, the findings of the study inform …

Persistent link: https://www.econbiz.de/10014868078

Marketing design elements of mobile fashion retail apps

Magrath, Victoria; McCormick, Helen - In: Journal of Fashion Marketing and Management: An … 17 (2013) 1, pp. 115-134

marketing design elements could be integrated within a retailer's mobile strategy and suggest the importance of empirical … testing. An academic or practitioner must primarily understand the abundance of marketing tools that can be integrated into a … for commercial and academic appreciation. Although literature regarding the variety of marketing design elements online is …

Persistent link: https://www.econbiz.de/10014868165

The demand for clothing in the UK and Sweden

Jones, Richard M.; Robb, Paul - In: Journal of Fashion Marketing and Management: An … 1 (1997) 2, pp. 113-124

recessionary periods —to extend the analysis to a second country — Sweden —to draw comparative marketing lessons from the …

Persistent link: https://www.econbiz.de/10014868172

The Internet: A viable strategy for fashion retail marketing?

Murphy, Ruth - In: Journal of Fashion Marketing and Management: An … 2 (1998) 3, pp. 209-216

focused view on the use of the Internet and its potential as part of a viable strategy for clothing retail marketing. …

Persistent link: https://www.econbiz.de/10014868208

Personal and non‐personal references used by South Korean men in apparel purchase decisions

Shin, Suyun; Dickerson, Kitty - In: Journal of Fashion Marketing and Management: An … 3 (1999) 1, pp. 7-17

An understanding of consumer behaviour helps companies in catering more effectively to the needs and wants of their target markets. This better understanding of the consumer can lead to significant increases in a company's sales within a given market segment, and therefore can lead to increased...

Persistent link: https://www.econbiz.de/10014868223

Chinese consumers’ purchasing: impact of value and affect

Li, Ning; Robson, Andrew; Coates, Nigel - In: Journal of Fashion Marketing and Management: An … 17 (2013) 4, pp. 486-508

Purpose – Purchases of luxury fashion brands continues to grow rapidly in metropolitan China, creating a significant global marketplace. Associated behaviour is maturing, exhibiting levels of sophistication and is risk averse, consequently, purchasing intention and willingness to pay more...

Persistent link: https://www.econbiz.de/10014868460

Facebook in the low-cost fashion sector: the case of Primark

Arriaga, Josep Lluis Del Olmo; Andreu Domingo, David; … - In: Journal of Fashion Marketing and Management: An … 21 (2017) 4, pp. 512-522

Purpose The purpose of this paper is to analyse the interaction between fashion brands and consumers on social network sites. More precisely, the goal is to assess the relationship that is established between the low-cost fashion company Primark and followers of the brand on the Facebook social...

Persistent link: https://www.econbiz.de/10014868634