Chinese consumers’ purchasing: impact of value and affect
Year of publication: |
2013
|
---|---|
Authors: | Li, Ning ; Robson, Andrew ; Coates, Nigel |
Other Persons: | Teah, Min (ed.) |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 17.2013, 4, p. 486-508
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Branding | Consumer behaviour | Fashion industry |
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