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Promotional strategy : managing the marketing communications process
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C. - 1983 - 5. ed
Persistent link: https://www.econbiz.de/10000061671
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Gewinnorientiertes Verkaufsmanagement mit Deckungsbeitragsrechnung und Profit Centers
Körlin, Erich - 1982
Persistent link: https://www.econbiz.de/10000040405
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Industrial marketing : cases and concepts
Corey, E. Raymond - 1976 - 2. ed
Persistent link: https://www.econbiz.de/10000048482
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Market and sales forecasting
Bolt, Gordon John - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000049884
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000051483
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Verkaufsmanagement
Goehrmann, Klaus E. - 1984
Persistent link: https://www.econbiz.de/10000078567
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Die Behandlung von Verbraucherbeschwerden in Unternehmen
Graf, Karin - 1990
Persistent link: https://www.econbiz.de/10000082007
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Do unit sales predict car sales?
Martens, Joann E. - 1985
Persistent link: https://www.econbiz.de/10000082839
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Delivering quality service : balancing customer perceptions and expectations
Zeithaml, Valarie A.; Parasuraman, A.; Berry, Leonard L. - 1990
Persistent link: https://www.econbiz.de/10000083054