Innovation can be a source of competitive advantage for companies, either through the improvement of methods and … important to measure innovation and discuss the results associated therewith. The aim of this research is to address each of the … main indicators of organizational innovation, separately discussing the advantages and disadvantages inherent to their …

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a … strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In … order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the …