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The creative process illustrated : (how advertising's big ideas are born)
Griffin, W. Glenn - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10008686380
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Cooperative criticism : when criticism enhances creativity in brainstorming and negotiation
Curhan, Jared R.; Labuzova, Tatiana; Mehta, Aditi - In: Organization science : a journal of the Institute for … 32 (2021) 5, pp. 1256-1272
Persistent link: https://www.econbiz.de/10012665668
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How can we generate innovative ideas for new product development?
Mandal, Pratap Chandra - In: International journal of quality and innovation : IJQI 5 (2020) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10012521537
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Addressing the cognitive and social influence inhibitors during the ideation stages of technology roadmapping workshops
Kerr, Clive; Phaal, Robert; Probert, David - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10009739385
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Was bleibt : wie die richtige Story Ihre Werbung unwiderstehlich macht
Heath, Chip; Heath, Dan - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003586461
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How information contributed after an idea shapes new high-quality ideas in online ideation contests
Lindberg, Aron; Majchrzak, Ann; Malhotra, Arvind - In: MIS quarterly 46 (2022) 2, pp. 1195-1208
Persistent link: https://www.econbiz.de/10013286589
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Research on idea generation and selection : implications for management of technology
Kornish, Laura J.; Hutchison-Krupat, Jeremy - In: Production and operations management : an international … 26 (2017) 4, pp. 633-651
Persistent link: https://www.econbiz.de/10011685303
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Creativity in research and development environments : a practical review
Burbiel, Joachim - In: The international journal of business science & applied … 4 (2009) 2, pp. 35-51
Creativity is of paramount importance to the innovation process. Therefore the findings of creativity research should … be thoroughly considered in organisations where innovation processes are required. This review summarises the literature …
Persistent link: https://www.econbiz.de/10011894201
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Am Anfang steht das Ziel - Techniken einer Zielfindung
Baumgärtner, Regina M. - In: Marketing-Techniken : Instrumente einer …, (pp. 9-38). 2005
Persistent link: https://www.econbiz.de/10003207328
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Ideas are born in fields of play : towards a theory of play and creativity in organizational settings
Mainemelis, Charalampos; Ronson, Sarah - 2008
Persistent link: https://www.econbiz.de/10003717299