Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- About the Authors -- 1. Overview of the Entrepreneur's Journey -- 2. Basics of Market Research -- 2.1. Basic Market Research Concepts -- 2.1.1. Primary and Secondary Market Research -- 2.1.2. Quantitative and...

"This accessible text provides an insight into the growing global trend of crowdfunding as a source of entrepreneurial finance. Grounded in the academic literature, this book looks at the micro and macro issues within crowdfunding, from the entrepreneur's access to finance at the business level,...