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Strategic electronic marketing...
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Marketing
31,528
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24,102
Internet
21,877
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8,488
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7,949
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7,124
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7,103
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7,048
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5,865
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5,862
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5,321
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4,772
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4,022
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3,980
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3,909
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3,800
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3,636
Welt
3,464
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3,443
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3,437
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3,420
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3,224
marketing
2,604
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2,571
Digitalisierung
2,550
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2,442
Strategisches Management
2,388
Digitization
2,284
Unternehmen
2,261
Management
2,168
Werbung
2,079
Marktforschung
2,066
Brand management
2,034
Markenführung
2,018
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1,978
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1,920
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1,890
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1,888
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Bruhn, Manfred
315
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286
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263
Pepels, Werner
223
Press, World Trade
173
Bauer, Hans H.
169
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169
Homburg, Christian
167
Huber, Frank
153
Fritz, Wolfgang
130
Belz, Christian
114
Kollmann, Tobias
114
Wirtz, Bernd W.
109
Tomczak, Torsten
102
Diller, Hermann
97
Esch, Franz-Rudolf
94
Irwin, Scott H.
94
Peitz, Martin
91
Backhaus, Klaus
87
Ahlert, Dieter
85
Kreutzer, Ralf T.
84
Heinemann, Gerrit
75
Burmann, Christoph
72
Greenstein, Shane M.
72
Kleinaltenkamp, Michael
72
Silberer, Günter
72
Albers, Sönke
71
Kuß, Alfred
71
Kirchgeorg, Manfred
70
Sheth, Jagdish N.
69
Kaiser, Harry M.
68
McDonald, Malcolm
67
Reinecke, Sven
65
Sträßer, Anne-Katrin
65
Goldfarb, Avi
64
Wilson, William W.
62
Good, Darrel L.
61
Herrmann, Andreas
60
Economides, Nicholas
59
Unger, Fritz
59
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Agricultural and Applied Economics Association - AAEA
545
IGI Global
249
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
National Bureau of Economic Research
158
OECD
154
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147
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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95
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94
HAL
86
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82
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Organisation for Economic Co-operation and Development
67
Haufe-Lexware GmbH & Co. KG
55
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51
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51
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50
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47
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41
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40
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40
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38
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37
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35
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35
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33
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European Journal of Marketing
515
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429
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380
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372
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357
Online Information Review
332
Europäische Hochschulschriften / 5
321
Research
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Marketing Intelligence & Planning
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Journal of retailing and consumer services
269
Telecommunications policy : the international journal of digital economy, data sciences and new media
249
Industrial marketing management : the international journal for industrial and high-tech firms
218
Electronic commerce research
216
Journal of Food Distribution Research
208
Lehrbuch
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of Consumer Marketing
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Management Science
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NBER working paper series
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Industrial Management & Data Systems
152
International journal of business information systems : IJBIS
149
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MPRA Paper
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Technological forecasting & social change : an international journal
138
International Journal of Retail & Distribution Management
135
essentials
135
Information systems and e-business management : ISeB
133
Journal of Agricultural and Applied Economics
131
Economics Papers from University Paris Dauphine
129
Journal of internet commerce
129
Aslib Proceedings
128
International Journal of Bank Marketing
127
Working paper / National Bureau of Economic Research, Inc.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
125
European journal of operational research : EJOR
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ECONIS (ZBW)
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8,322
Other ZBW resources
4,557
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2,069
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822
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81
Kundenbindung im
Internet
: Messung der psychografischen Antezedenzbedingungen von Kundenbindung im Kontext elektronischer Geschäftsbeziehungen
Floh, Arne
-
2004
Persistent link: https://www.econbiz.de/10002034976
Saved in:
82
Erfolgreiche Praxisbeispiele im Online-
Marketing
: Strategien und Erfahrungen aus unterschiedlichen Branchen
Link, Jörg
(
ed.
);
Tiedtke, Daniela
(
contributor
)
-
2001
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001543794
Saved in:
83
Beiträge zum Einsatz von Benutzermodellen in der elektronischen Produktberatung
Timm, Ulf J.
-
1999
Persistent link: https://www.econbiz.de/10001402002
Saved in:
84
Das
Internet
als Wirtschaftsfaktor in Deutschland
Hertling, Susanne
-
1999
Persistent link: https://www.econbiz.de/10004139477
Saved in:
85
Computerunterstützter Vertrieb unter Verwendung von
Internet
-Technologien
Theobald, Axel
;
Mertens, Bengt
-
1998
Persistent link: https://www.econbiz.de/10004000161
Saved in:
86
Online-
Marketing
: Gestaltungsempfehlungen für die erfolgreiche Endkundenbearbeitung auf elektronischen Märkten
Gräf, Hjördis
-
1999
Persistent link: https://www.econbiz.de/10004228380
Saved in:
87
Online-
Marketing
: Chancen und Risiken der Nutzung elektronischer Märkte für Kunden und Unternehmungen am Beispiel der Electronic Mall Bodensee ; Ergebnisse einer empirischen Unter...
Gräf, Hjördis
;
Tomczak, Torsten
-
1997
Persistent link: https://www.econbiz.de/10004317632
Saved in:
88
Internet-Marketing
: Perspektiven und Erfahrungen aus Deutschland und den USA
Fritz, Wolfgang
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004552827
Saved in:
89
Online-
Marketing
in deutschen Unternehmen : Einsatz, Akzeptanz, Wirkungen
Rengelshausen, Oliver
-
2000
Persistent link: https://www.econbiz.de/10004562833
Saved in:
90
Die Zukunft des Online-
Marketing
: eine explorative Studie über zukünftige Marktkommunikation im
Internet
Walter, Volker
-
1999
Persistent link: https://www.econbiz.de/10004564215
Saved in:
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