Similar Search Results

Language choice in advertising to bilinguals : asymmetric effects for multinationals versus local firms

Krishna, Aradhna; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 692-705

Persistent link: https://www.econbiz.de/10003806962

Bilingualism and the emotional intensity of advertising language

Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025

Persistent link: https://www.econbiz.de/10003861953

The impact of medium context on bilingual consumers' responses to code-switched advertising

Bishop, Melissa M.; Peterson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 55-67

Persistent link: https://www.econbiz.de/10008665417

The other meaning of fluency : content accessibility and language in advertising to bilinguals

Carroll, Ryall; Luna, David - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 73-84

Persistent link: https://www.econbiz.de/10009302699

Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism

Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362

Persistent link: https://www.econbiz.de/10011428859

Advertising and multilingual repertoires : from linguistic resources to patterns of response

Santello, Marco - 2016

Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals --...