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The PDMA handbook of new product development

Kahn, Kenneth B. (ed.) - 2013 - 3. ed.

Persistent link: https://www.econbiz.de/10009703748

The mastery of innovation : a field guide to lean product development

Radeka, Katherine - 2013

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The management of complex system innovations : a theoretic approach to network formation and critical success factor identification using the case of fuel cell vehicles

Venghaus, Sandra - 2011

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Managing efficiency and innovation in continuous product development (CPD)

Heinzen, Mareike - 2011

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Brand new : solving the innovation paradox ; how great brands invent and launch new products, services, and business models

Maddock, G. Michael; Uriarte, Luisa C. - 2011

"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS...

Persistent link: https://www.econbiz.de/10009297598

The wide lens : a new strategy for innovation

Adner, Ron - 2012

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success