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Foundations of marketing
Jobber, David; Fahy, John - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003777492
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Foundations of marketing
Jobber, David; Fahy, John - 2003
Persistent link: https://www.econbiz.de/10001676520
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Foundations of marketing
Fahy, John; Jobber, David - 2022 - Seventh edition
Persistent link: https://www.econbiz.de/10012821661
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Foundations of marketing
Jobber, David; Fahy, John - 2006 - 2nd ed.
Persistent link: https://www.econbiz.de/10004802716
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Foundations of marketing
Fahy, John; Jobber, David - 2012 - 4. ed.
Persistent link: https://www.econbiz.de/10009499152
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Foundations of marketing
Jobber, David; Fahy, John - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004935367
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The role of resources in global competition
Fahy, John - 2001
Persistent link: https://www.econbiz.de/10001576799
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The role of resources in global competition
Fahy, John - 2001
Persistent link: https://www.econbiz.de/10004692618
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The role of resources in global competition
Fahy, John - 2002
This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies
Persistent link: https://www.econbiz.de/10012674630
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Principles and practice of marketing
Jobber, David - 1995
Persistent link: https://www.econbiz.de/10000507569