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Marketing und Management
Nagel, Kurt (contributor); Stark, Heinz (contributor) - 1998 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004567086
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The handbook of strategic public relations & integrated communications
Caywood, Clarke L. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004322970
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004259011
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Market based management : strategies for growing customer value and profitability
Best, Roger J. - 1997 - Internat. ed.
Persistent link: https://www.econbiz.de/10004346163
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Inside information : making sense of marketing data
Smith, David V. L.; Fletcher, Jonathan H. - 2001
Persistent link: https://www.econbiz.de/10004404110
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The marketing plan
Cohen, William A. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004404131
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Marketing : a complete guide in pictures
McDonald, Malcolm; Morris, Peter - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004421892
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Marketing strategy
Ferrell, Odies C.; Hartline, Michael D. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004421893
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Rechtliche Rahmenbedingungen einer marktorientierten Unternehmensführung
Zerres, Thomas - 2002
Persistent link: https://www.econbiz.de/10004445042