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Marketing competences and strategic flexibility in China
Wang, Yonggui; Li-Hua, Richard - 2007
Persistent link: https://www.econbiz.de/10004076481
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Chinese economic transition and international marketing strategy
Alon, Ilan (contributor) - 2003
Persistent link: https://www.econbiz.de/10004786088
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Business environment in China : an analysis of franchising for foreign investors
Perlitz, Manfred; Becker, Andreas; Teng, Yinnan - 2005
Persistent link: https://www.econbiz.de/10004874503
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Wann sind aus Kundensicht Preiserhöhungen fair? : Ein empirischer Vergleich zwischen Deutschland und China
Huber, Frank (contributor) - 2007
Persistent link: https://www.econbiz.de/10004882355
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The Mao of business : guerrilla trade techniques for the new China
Levenda, Peter - 2007
Persistent link: https://www.econbiz.de/10004896719
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Marketing management in China
Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004926089
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International digital marketing in China : regional characteristics and global challenges
Hu, Lala - 2020
Persistent link: https://www.econbiz.de/10012172619
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Marketing in China : Chancen und Risiken am Beispiel deutscher KMU
Hutterer, Jan - 2006
Persistent link: https://www.econbiz.de/10003400704