Marketing management in China
Philip Kotler ; Kevin Lane Keller ; Taihong Lu
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Keller, Kevin Lane ; Lu, Taihong |
| Publisher: |
Singapore [u.a.] : Prentice Hall |
| Subject: | Marketingmanagement | China | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | LVI, 625 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-981-06-7997-2 ; 981-06-7997-1 |
| Classification: | Marketing ; Wirtschaftsentwicklung, Wirtschaftsstruktur: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004926089