Questions the nature of marketing methods in political campaigns based on a grounded theoretical approach conducted using in‐depth interviews. Suggests that if marketing success is measured solely by the level of turnout then the use of marketing in political campaigns would appear to be...

Purpose The purpose of this paper is to understand the tensions that marketing practitioners in social enterprises experience, and to explore how these tensions impact the development and implementation of marketing activities. Design/methodology/approach Using an approach informed by grounded...

Purpose – The purpose of this research is to introduce a theory for social entrepreneurship based on integrating the entrepreneurship literature with a global empirical research carried out on social entrepreneurs using grounded theory. Theoretical contributions and insights from the social...

Räumliche Ungleichheiten innerhalb von Staaten haben jüngst an Bedeutung gewonnen, wie die geografische Verteilung von Wahlergebnissen in vielen Ländern zeigt. Das Buch analysiert die Rolle von Indikatoren sowohl für die Messung von räumlichen Disparitäten als auch für die Steuerung...