Social enterprise dualities: implications for social marketing
Year of publication: |
2016
|
---|---|
Authors: | Mitchell, Alex ; Madill, Judith ; Chreim, Samia |
Published in: |
Journal of Social Marketing. - Emerald Group Publishing Limited, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 6.2016, 2, p. 169-192
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social marketing | Marketing | Social enterprise | Grounded theory | Tensions | Dualities |
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