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The advertising handbook
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Young Consumers
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Showing
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date (oldest first)
1
The
advertising
handbook
Powell, Helen
(
contributor
)
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004933180
Saved in:
2
Mass media and special interest groups
Petrova, Maria
- In:
Journal of economic behavior & organization : JEBO
84
(
2012
)
1
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009697939
Saved in:
3
Optimization of operational decisions in digital
advertising
: a literature review
Agrawal, Narendra
;
Najafi-Asadolahi, Sami
;
Smith, Stephen A.
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 99-146)
.
2020
Persistent link: https://www.econbiz.de/10012146858
Saved in:
4
Wirtschaftswerbung und Meinungsfreiheit
Hatje, Armin
-
1993
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000863839
Saved in:
5
Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
6
The commercialization of American culture : new
advertising
, control, and democracy
McAllister, Matthew P.
-
1996
Persistent link: https://www.econbiz.de/10000547314
Saved in:
7
Werbung
Rogge, Hans-Jürgen
-
1996
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000553324
Saved in:
8
Advertising
planning : mathematical models in
advertising
media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
9
Advertising
, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A.
-
1997
-
4. ed.
Persistent link: https://www.econbiz.de/10000617439
Saved in:
10
Werbung
. Und Moral
Nickel, Volker
-
1997
Persistent link: https://www.econbiz.de/10000626646
Saved in:
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