Intro -- Contents -- Acknowledgments -- Introduction -- 1 Universalism-Particularism: The Dilemma -- 2 Reconciling Universalism and Particularism: Stories and Cases -- 3 Individualism-Communitarianism: The Dilemma -- 4 Reconciling Individualism and Communitarianism: Stories and Cases -- 5...

This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last...