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Television audience satisfaction : antecedents and consequences
Lu, Xiaoling; Lo, Hing-Po - In: Journal of advertising research 47 (2007) 3, pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
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Racial stereotypes in children's television commercials
Maher, Jill K.; Herbst, Kenneth C.; Childs, Nancy M.; … - In: Journal of advertising research 48 (2008) 1, pp. 80-93
Persistent link: https://www.econbiz.de/10003688986
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Children's exposure to television advertising : implications for childhood obesity
Desrochers, Debra M.; Holt, Debra J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10003672092
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Essays in the economics of obesity
Rashad, Inas - 2004
Persistent link: https://www.econbiz.de/10003383775
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Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas - 2003
Persistent link: https://www.econbiz.de/10003564800
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Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris; Saran, Anshu; Ghanem, Salma; Fisher, … - In: Journal of global marketing 24 (2011) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
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Demand for pay-per-view consumption of Ultimate Fighting Championship events
Watanabe, Nicholas M. - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 225-238
Persistent link: https://www.econbiz.de/10009574576