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Ideas on integrating theory with information processing theory
Olson, Jerry C. - 1980
Persistent link: https://www.econbiz.de/10004790156
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Implications of an information processing approach to pricing research
Olson, Jerry C. - 1980
Persistent link: https://www.econbiz.de/10004790157
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Encoding processes : levels of processing and existing knowledge structures
Olson, Jerry C. - 1980
Persistent link: https://www.econbiz.de/10004790158
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The importance of congitive processes and existing knowledge structures for understanding food acceptance
Olson, Jerry C. - 1979
Persistent link: https://www.econbiz.de/10004790159
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Inferential belief formation in the cue utilization process
Olson, Jerry C. - 1977
Persistent link: https://www.econbiz.de/10004790160
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Theories of information encoding and storage : implications for consumer research
Olson, Jerry C. - 1977
Persistent link: https://www.econbiz.de/10004790161
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Strategic management : concepts and applications
Certo, Samuel C.; Peter, Jerome Paul - 1991
Persistent link: https://www.econbiz.de/10000813632
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Selected cases in strategic management
Certo, Samuel C.; Peter, Jerome Paul - 1990
Persistent link: https://www.econbiz.de/10000820444
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Understanding consumer behavior
Peter, Jerome Paul; Olson, Jerry Corrie - 1994 - 1st ed
Persistent link: https://www.econbiz.de/10000344527