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Online program engagement and audience size during television ads
Fossen, Beth L.; Bleier, Alexander - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 743-761
This research explores how television viewers' online program engagement (OPE)—engagement in social media conversations about television programs—relates to audience size during ads in those programs. We leverage a multisource dataset of 8417 ad instances, volume and deviation measures of...
Persistent link: https://www.econbiz.de/10014501316
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The radio and television commercial
Book, Albert C.; Cary, Norman D. - 1978 - 2. print
Persistent link: https://www.econbiz.de/10000558752
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The long-range impact television
Comstock, George - 1976
Persistent link: https://www.econbiz.de/10000615249
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How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony - 1969
Persistent link: https://www.econbiz.de/10000617025
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Programmplanung im werbefinanzierten Fernsehen : eine Analyse unter besonderer Berücksichtigung des US-amerikanischen Free-TV
Holtmann, Klaus - 1999
Persistent link: https://www.econbiz.de/10000682718
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Die Popularisierung der Werbung : Product Placement im französischen und deutschen Fernsehgespräch
Niederberger, Angelika - 1998
Persistent link: https://www.econbiz.de/10000670375
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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Food for thought : shouldn't we actually target food advertising more towards kids and not less?
Strachan, Juliet; Pavie-Latour, Vincent - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10003714056
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Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 159-178
Persistent link: https://www.econbiz.de/10003714837