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The culting of the brands : wh...
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All together now : the new and vital strategy of "community"
Atkin, Douglas
- In:
The definitive book of branding
,
(pp. 61-83)
.
2014
Persistent link: https://www.econbiz.de/10010417824
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Soundings - The Demons Without
Atkin, Douglas
- In:
Across the board
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2004
),
pp. 7-8
Persistent link: https://www.econbiz.de/10006693145
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