The culting of the brands : when customers become true believers
Douglas Atkin
| Year of publication: |
2004
|
|---|---|
| Authors: | Atkin, Douglas |
| Publisher: |
New York [u.a.] : Portfolio |
| Subject: | Brand name products | Marketing | Management | Customer loyalty | Identity (Psychology) | Markenpolitik |
| Extent: | XIX, 230 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-59184-027-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004799700