Notes that more than 20 years of cross‐cultural comparative research results have suggested that advertising content …

Advertising on the Internet can be viewed as a social contract between advertisers and Internet users. The attributes … analysed through conjoint analysis. The findings indicate that consumer attitudes towards Internet advertising differ from many …

Compares adult women’s perceptions of sex role portrayals in advertising across demo‐graphically‐diverse samples from …

Advertising is the most visible element of modern marketing, however it is often accused by its critics of being … advertisements in most developed countries. In this article a conceptual framework of “acceptable advertising” is presented …, discussed, and used to analyse the regulation of advertising in five countries around the world. The exercise succeeds in …

“global” advertising campaign can be built. Examines the role of marketing research in this process. In order to determine how … identified. However, running a global advertising campaign is expensive for the organisation. Pre‐testing in international … discussion in the paper covers the pre‐testing of a global advertising campaign, in particular the appropriateness of qualitative …

vigorous advertising. Advertising content and regulation in this influential, conservative Middle East country is discussed … advertising should be compatible with religious standards. In addition, advertising should be sensitive to other cultural norms …