consumers' confidence in cosmeceuticals and the perceived competency of cosmeceutical product advertising. Design …. Findings – The results suggest that the perceived information utility of cosmeceutical product advertising is the most … advertising, and their attitudes toward advertising jointly affect their likelihood to take cosmeceutical products. Not …

Purpose – Studies of direct‐to‐consumer pharmaceutical advertising (DTCA) have examined the views of consumers and … gap by exploring the perspectives of advertising professionals working on pharmaceutical brands. Design …/methodology/approach – Interviews were conducted among 22 advertising professionals regarding the use of emotion in DTCA and considerations about …

’ familiarity with supplement advertising or their level of health consciousness significantly affects their attitudes toward three … different types of dietary supplements. It also assesses whether advertising familiarity and health consciousness are related to … different supplement types and perceptions of supplement price, but familiarity with supplement advertising is not related …

pharmaceutical peers, companies offering PGTs have increasingly used direct‐to‐consumer advertising as part of their promotional …

contents of the advertising copies of houses present in the printed media. Design/methodology/approach – In this study, the … printed advertising copies of the projects realized by the mass housing construction firms which have carried out at least six …, opportunities of infrastructure and superstructure of the housing become the foregrounded arguments in the advertising copies …

of generic advertising, i.e. “check‐off” programs, when they are required by state or federal legislation. Design … interested in the study of this type of advertising, which is becoming increasingly popular in the USA. Originality/value – This …