Narrow search
Showing 111 - 120 of 3,148
Cover Image
Public relations theory : the reconstructive approach
Bentele, Günter - In: Public relations research : European and international …, (pp. 19-31). 2008
Persistent link: https://www.econbiz.de/10003728351
Cover Image
The intereffication model : theoretical discussions and empirical research
Bentele, Günter; Nothhaft, Howard - In: Public relations research : European and international …, (pp. 33-47). 2008
Persistent link: https://www.econbiz.de/10003728356
Cover Image
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Cover Image
Public relations metrics : measurment and evaluation ; an overview
Ruler, Betteke van; Tkalac Verčič, Ana; Verčič, Dejan - In: Public relations metrics : research and evaluation, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003753824
Cover Image
Empirical research in contemporary social sciences relevant to public relations : toward a network approach
Kleinnijenhuis, Jan - In: Public relations metrics : research and evaluation, (pp. 60-87). 2008
Persistent link: https://www.econbiz.de/10003753828
Cover Image
Conceptualizing quantitative research in public relations
Grunig, James E. - In: Public relations metrics : research and evaluation, (pp. 88-119). 2008
Persistent link: https://www.econbiz.de/10003753830
Cover Image
The emergent organization : primary and complex metaphors in theorizing about organizations
Cornelissen, Joep P.; Kafouros, Mario - In: Organization studies : an international … 29 (2008) 7, pp. 957-978
Persistent link: https://www.econbiz.de/10003757536
Cover Image
Modellierung von Kommunikationsprozessen in KMU-Netzwerken : Grundlagen und Ansätze
Schütze, Jens - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003757607
Cover Image
Modelle der integrierten Kommunikation
Boenigk, Michael - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 281-298). 2008
Persistent link: https://www.econbiz.de/10003759820
Cover Image
Country-Branding als Identitätsmetapher
Montiel, Francisco Javier; P~ena, Jorge; Rodriguez, … - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 421-438). 2008
Persistent link: https://www.econbiz.de/10003759849