in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of … designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the … contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies …

"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools …, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent … elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and …