Political marketing : principles and applications
Jennifer Lees-Marshment
| Year of publication: |
[2014] ; 2. ed.
|
|---|---|
| Authors: | Lees-Marshment, Jennifer |
| Publisher: |
London : Routledge |
| Subject: | Politische Kommunikation | Political communication | Politische Kampagne | Wahlkampf | Politik | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XIV, 273 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index Erscheinungsjahr in Vorlageform:c 2014 |
| ISBN: | 978-0-415-63207-2 ; 978-0-415-63208-9 ; 978-1-315-77504-3 |
| Classification: | Politische Beteiligung ; Politische Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375465