Introduction -- Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials -- Development of Strategic Planning and Its Integration into Strategic Management -- Strategic Documents -- Strategy Planning Process -- Initializing Strategic Planning: Developing or...

Module eines Business-/ Geschäftsplans -- Executive Summary -- Geschäftsmodell/Unternehmenskonzept -- Zielmarkt -- Ziele und Strategie -- Leistungs- und Produktportfolio -- Marketing und Vertrieb -- Management, Personal und Organisation -- Chancen und Risiken -- Finanzplanung -- Hilfreiche...

While the success of any new business is dependent on a number of factors—the specific business model, technological advantages, the skills and talents of the management team, and competitive and other environmental factors—it is now well understood and accepted that companies often rise or...

One of the reasons businesses fail is that they are not adequately planned or conceived. As an entrepreneur, finance, and business management professor, I have been approached severally by startuppers to multinationals on various management and consulting projects. One thing stands out like the...

Once a foundational principle and milestone in the launch of a new business, business plans have been criticized as dinosaurs and symbols of old and stale management practices. Just push forward and fix mistakes as they come up is often the wisdom imparted by entrepreneurial gurus. While it may...