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Scott, David Meerman - 2014

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Whittler, Tommy E.; Manolis, Chris - In: Psychology & marketing 32 (2015) 8, pp. 874-890

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Seller's information sharing strategy to counter a bid from a rival supplier : a study of negotiations in two cultures

Roy, Abhik; Menasco, Michael B. - In: Journal of marketing theory and practice 23 (2015) 4, pp. 455-469

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The thin line between love and hate of attention : the customer shopping experience

Alhouti, Sarah; Gillespie, Erin Adamson; Chang, Woojung; … - In: Journal of marketing theory and practice 23 (2015) 4, pp. 415-433

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The ambivalent consumer : a sequential investigation of response amplification in buyer-seller encounters

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Assessing sale strategies in online markets using matched listings

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Authenticity : the head, heart, and soul of selling

Willingham, Ron - 2014 - 1. ed.

"Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: The what: knowing the product, the industry, and the competition: The how:...

Persistent link: https://www.econbiz.de/10010459312

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