A study seeks to assess the children's understanding of television advertising from the early childhood to the early adolescence and the role of parent-child interaction in this process. For the purpose, two non-disguised structured questionnaires were designed and administered: one to the...

The study seeks to assess the possible effects of television advertising on children's buying response from early childhood to early adolescence and the role of parent-child interaction in this process. For the purpose, two non-disguised structured questionnaires were designed and administered:...