The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.

"Globalisation - the global movement, and control, of products, capital, technologies, persons and images - increasingly takes place through the work of organizations, perhaps the most powerful of which are multinational corporations. Based in an ethnographic analysis of cross-cultural social...