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Evaluating market opportunity and delivering a successful product

Kumar, Gopaldas Pawan - In: GITAM journal of management : a quarterly publication … 16 (2018) 2, pp. 157-166

Persistent link: https://www.econbiz.de/10012025002

Evaluating a computer-based marketing course by means of focus groups and interviews

Höld, Regina - In: Organising knowledge : methods and case studies, (pp. 138-152). 2004

Persistent link: https://www.econbiz.de/10001924262

Marketing for Electronic Market Places -the Relevance of Two"Critical Points of Success"

Kollmann, Tobias - Universität <Duisburg-Essen> / Lehrstuhl für … - 1998

The fact that an electronic market (EM)belongs to a specific market place operatorresults in specific objectives of itsmarketing. The main question is: How canan operator promote the performance ofhis market place ?The central task of an EM is the coordinationof supply and demand....

Persistent link: https://www.econbiz.de/10005867841

A Novel Approach to Incubator Evaluations: The PROMETHEE Outranking Procedures

Schwartz, Michael; Göthner, Maximilian - 2009

Organization Method for Enrichment Evaluation) and compares the longterm effectiveness of five technologyoriented BIs in Germany … PROMETHEE is a wellsuited methodological approach for the evaluation and comparisons in the specific context of business … 410 ehemalig geförderten Unternehmen die OutrankingMethode PROMETHEE (Preference Ranking Method for Enrichment Evaluation …

Persistent link: https://www.econbiz.de/10010267034