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Perceptual Distortion in the development of brand attitudes : a cognitive model
Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L. - 1970
Persistent link: https://www.econbiz.de/10004645357
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Accepted Risk and Alcohol Use during Pregnancy
Morris, Louis A.; Swasy, John L.; Mazis, Michael B. - In: Journal of consumer research : JCR ; an … 21 (1994) 1, pp. 135-144
Persistent link: https://www.econbiz.de/10006684217
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Methodological Approaches to Marketing and Public Policy Issues - The Role of Consumer Surveys in Public Policy Decision Making
Hastak, Manoj; Mazis, Michael B.; Morris, Louis A. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 2, pp. 170-185
Persistent link: https://www.econbiz.de/10007040608
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Legal Developments - FTC v. Novartis: The Return of Corrective Advertising?
Mazis, Michael B. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 1, pp. 114-122
Persistent link: https://www.econbiz.de/10007043338
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Marketing and Public Policy: Prospects for the Future
Mazis, Michael B. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 139-143
Persistent link: https://www.econbiz.de/10007069703