Perceptual Distortion in the development of brand attitudes : a cognitive model
Stephen J. Miller ; Michael B. Mazis ; Peter L. Wright
Year of publication: |
1970
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Authors: | Miller, Stephen J. ; Mazis, Michael B. ; Wright, Peter L. |
Publisher: |
[University Park, Pa.] : College of Business Administration, Pa. State Univ. |
Saved in:
Saved in favorites
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