Narrow search
Showing 41 - 50 of 498
Cover Image
Competitive strategies for new-product marketing over the life cycle
Kotler, Philip - In: Mathematical models in marketing, (pp. 11-23). 1971
Persistent link: https://www.econbiz.de/10002238971
Cover Image
The concept of marketing
Kotler, Philip - In: Organizing and managing the marketing function, (pp. 5-41). 1973
Persistent link: https://www.econbiz.de/10002238975
Cover Image
Corporate models : better marketing plans
Kotler, Philip - In: Harvard business review : HBR 48 (1970) 4, pp. 135-149
Persistent link: https://www.econbiz.de/10002239070
Cover Image
Corporate models : better marketing plans
Kotler, Philip - In: Business simulation for decision making, (pp. 97-121). 1977
Persistent link: https://www.econbiz.de/10002239082
Cover Image
A design for the firmʹs marketing nerve center
Kotler, Philip - In: Business horizons 9 (1966) 3, pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
Cover Image
A design for the firmʹs marketing nerve center
Kotler, Philip - In: Readings in marketing information systems : a new era …, (pp. 14-33). 1968
Persistent link: https://www.econbiz.de/10002239202
Cover Image
A design for the firmʹs marketing nerve center
Kotler, Philip - In: Managing computer-based information systems, (pp. 385-400). 1971
Persistent link: https://www.econbiz.de/10002239223
Cover Image
The elements of social action
Kotler, Philip - In: American behavioral scientist : ABS 14 (1971) 5, pp. 691-717
Persistent link: https://www.econbiz.de/10002239257
Cover Image
From sales obsession to marketing effectiveness
Kotler, Philip - In: Harvard business review : HBR 55 (1977) 6, pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
Cover Image
The future of the computer in marketing
Kotler, Philip - In: Computer innovations in marketing, (pp. 363-369). 1970
Persistent link: https://www.econbiz.de/10002239281