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Das Wechselverhalten von Konsu...
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Partial least squares
21
Partielle kleinste Quadrate
18
Beziehungsmarketing
14
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14
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14
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14
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Henseler, Jörg
125
Ringle, Christian M.
15
Sarstedt, Marko
13
Schuberth, Florian
10
Baumgarth, Carsten
7
Roemer, Ellen
7
Jonen, Andreas
6
Lingnau, Volker
6
Kristal, Samuel
5
Coelho, Pedro S.
4
Dun, Zanna van
4
Haenlein, Michael
4
Hair, Joseph F.
4
Okazaki, Shintaro
4
Aa, Zanna van der
3
Bloemer, Johanna M.
3
Bloemer, Josée
3
Dijkstra, Theo K.
3
Furrer, Olivier
3
Guerreiro, Manuela
3
Hammedi, Wafa
3
Hensel-Börner, Susanne
3
Kemény, Ildikó
3
Loohuis, Raymond
3
Lückenbach, Florian
3
Sahhar, Yasin
3
Schmidt, Holger J.
3
Semeijn, Janjaap
3
Behnke, Carolin
2
Benitez, Jose
2
Cepeda Carrión, Gabriel
2
Eggert, Andreas
2
Eulerich, Marc
2
Fassott, Georg
2
Gelhard, Carsten
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Hillenbrand, Carola
2
Hoffmann, Thorsten
2
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Industrial Management & Data Systems
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Long range planning : LRP ; international journal of strategic management
6
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5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Handbook of partial least squares : concepts, methods and applications
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ECONIS (ZBW)
74
Other ZBW resources
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41
Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section
Cepeda Carrión, Gabriel
;
Henseler, Jörg
;
Ringle, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4545-4551
Persistent link: https://www.econbiz.de/10011554706
Saved in:
42
Introducing new products that affect consumer privacy : a mediation model
Lancelot Miltgen, Caroline
;
Henseler, Jörg
;
Gelhard, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4659-4666
Persistent link: https://www.econbiz.de/10011554747
Saved in:
43
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010489553
Saved in:
44
Using partial least squares path modeling in advertising research : basic concepts and recent issues
Henseler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Handbook of research on international advertising
,
(pp. 252-276)
.
2012
Persistent link: https://www.econbiz.de/10009513920
Saved in:
45
Managers' perceptions of the impact of sport sponsorship on brand equity : which aspects of the sponsorship matter most?
Henseler, Jörg
;
Wilson, Bradley
;
Westberg, Kate
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10009231926
Saved in:
46
A model of response strategies in strategic alliances : a PLS analysis of a circumplex structure
Furrer, Olivier
;
Tjemkes, Brian
;
Henseler, Jörg
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5/6
,
pp. 424-450
Persistent link: https://www.econbiz.de/10009685141
Saved in:
47
Exploring unanticipated consequences of strategy amongst stakeholder segments : the case of a European revenue service
Money, Kevin
;
Hillenbrand, Carola
;
Henseler, Jörg
;
Da …
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5/6
,
pp. 395-423
Persistent link: https://www.econbiz.de/10009685147
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48
The reinforcing effect of a firm's customer orientation and supply-base orientation on performance
Ziggers, Gerrit Willem
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 18-26
Persistent link: https://www.econbiz.de/10011447485
Saved in:
49
Die Rolle des Controllings bei der Ein- und Weiterführung der Balanced Scorecard : eine empirische Untersuchung
Lingnau, Volker
;
Henseler, Jörg
;
Jonen, Andreas
-
2004
Persistent link: https://www.econbiz.de/10002570578
Saved in:
50
Customer Equity von KMUs
Bliemel, Friedhelm W.
;
Henseler, Jörg
- In:
Unternehmensbewertung und Basel II in kleinen und …
,
(pp. 235-252)
.
2003
Persistent link: https://www.econbiz.de/10001759671
Saved in:
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