//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Guerilla-Marketing für Unterne...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
KMU
50,254
SME
50,247
Marketing
31,290
Deutschland
12,922
Germany
10,738
Klein- und Mittelbetrieb
9,812
Theorie
6,518
Theory
6,490
Unternehmenserfolg
5,474
Marketingmanagement
5,345
Firm performance
5,324
Innovation
5,281
Marketing management
4,792
Entrepreneurship
4,639
Entrepreneurship approach
4,303
USA
4,288
Unternehmensgründung
4,025
Strategisches Management
3,927
United States
3,856
Corporate finance
3,788
Unternehmensfinanzierung
3,787
Business start-up
3,672
Innovationsmanagement
3,352
Consumer behaviour
3,318
Konsumentenverhalten
3,196
SMEs
3,178
Innovation management
3,039
Management
2,980
Electronic Commerce
2,953
Globalisierung
2,620
Relationship marketing
2,615
Beziehungsmarketing
2,611
marketing
2,567
Globalization
2,552
Strategic management
2,534
Indien
2,190
Erfolgsfaktor
2,161
EU-Staaten
2,130
EU countries
2,127
India
2,117
more ...
less ...
Online availability
All
Free
19,192
Undetermined
17,858
Type of publication
All
Book / Working Paper
67,057
Article
41,402
Journal
1,063
Other
530
Database
1
Type of publication (narrower categories)
All
Article in journal
26,234
Aufsatz in Zeitschrift
26,234
Graue Literatur
9,204
Non-commercial literature
9,204
Aufsatz im Buch
8,674
Book section
8,674
Hochschulschrift
7,074
Thesis
5,032
Working Paper
4,227
Collection of articles of several authors
4,180
Sammelwerk
4,180
Arbeitspapier
4,118
Dissertation u.a. Prüfungsschriften
2,794
Aufsatzsammlung
2,534
Lehrbuch
2,068
Konferenzschrift
1,914
Textbook
1,654
Bibliografie enthalten
1,598
Bibliography included
1,598
Case study
1,544
Fallstudie
1,544
Amtsdruckschrift
1,428
Government document
1,428
research-article
1,150
Conference proceedings
988
Ratgeber
863
Guidebook
752
Handbook
554
Handbuch
554
Bibliographie
360
review-article
300
Conference paper
279
Konferenzbeitrag
279
Statistik
271
Glossar enthalten
258
Glossary included
258
Festschrift
238
Forschungsbericht
218
Mehrbändiges Werk
212
Multi-volume publication
212
more ...
less ...
Language
All
English
61,533
German
34,478
Undetermined
10,034
French
1,373
Russian
685
Hungarian
637
Italian
521
Spanish
503
Polish
367
Swedish
123
Dutch
97
Portuguese
64
Ukrainian
60
Croatian
50
Romanian
48
Slovak
39
Finnish
38
Danish
34
Bulgarian
26
Serbian
25
Lithuanian
24
Turkish
24
Czech
23
Slovenian
18
Norwegian
11
Chinese
10
Malay (macrolanguage)
8
Japanese
7
Azerbaijani
5
Estonian
5
Indonesian
5
Macedonian
4
Bosnian
3
Multiple languages
3
Albanian
3
Arabic
2
Kazakh
2
Uzbek
2
Afrikaans
1
Old English (ca. 450-1100)
1
more ...
less ...
Author
All
Bruhn, Manfred
311
Meffert, Heribert
273
Kotler, Philip
263
Pepels, Werner
219
Homburg, Christian
170
Wiedmann, Klaus-Peter
158
Huber, Frank
149
Bauer, Hans H.
116
Belz, Christian
115
Audretsch, David B.
109
Becker, Wolfgang
109
Fritz, Wolfgang
104
Meyer, Jörn-Axel
101
Tomczak, Torsten
98
Kraus, Sascha
96
Ahlert, Dieter
95
Diller, Hermann
95
Irwin, Scott H.
95
Esch, Franz-Rudolf
87
Clemens, Reinhard
85
Ulrich, Patrick
85
Backhaus, Klaus
77
Berger, Allen N.
77
Kreutzer, Ralf T.
77
Kayser, Gunter
74
Welter, Friederike
73
Storey, David J.
72
Kuß, Alfred
71
Burmann, Christoph
69
Dana, Leo Paul
69
Kleinaltenkamp, Michael
69
Wagner, Joachim
69
Kaiser, Harry M.
68
Kirchgeorg, Manfred
67
McDonald, Malcolm
67
Heinemann, Gerrit
66
Udell, Gregory F.
66
Reinecke, Sven
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
619
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
OECD
209
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Europäische Kommission
152
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Institut für Mittelstandsforschung <Bonn>
122
Economic Research Service, Department of Agriculture
111
National Bureau of Economic Research
110
American Marketing Association
103
Verlag Dr. Kovač
102
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Edward Elgar Publishing
76
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Haufe-Lexware GmbH & Co. KG
66
World Bank
59
USA / Congress / House of Representatives / Committee on Small Business
56
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
International Trade Centre
48
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Springer Gabler <Firma>
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
IGI Global
43
Pakistan / Population Census Organisation
43
Springer-Verlag GmbH
43
Verlag Franz Vahlen
43
USA / Congress / Senate / Committee on Small Business
42
Internationales Arbeitsamt
41
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,845
Small business economics : an entrepreneurship journal
592
Europäische Hochschulschriften / 5
504
Springer eBook Collection
470
European Journal of Marketing
463
Journal of business research : JBR
452
Gabler Edition Wissenschaft
403
Springer eBook Collection / Business and Economics
378
International journal of entrepreneurship and small business
331
Research
281
Journal of small business and enterprise development
277
Journal of Food Distribution Research
208
Industrial marketing management : the international journal for industrial and high-tech firms
206
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
204
International small business journal : researching entrepreneurship
199
Marketing Intelligence & Planning
199
Lehrbuch
193
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
179
Small business economics : an international journal
163
Cogent business & management
159
essentials
146
Schriften zur Mittelstandsforschung
140
Technological forecasting & social change : an international journal
139
International business review : the official journal of the European International Business Academy
135
Working paper
135
IFM-Materialien
133
Management Science
132
Journal of Agricultural and Applied Economics
130
International journal of business and globalisation : IJBG
121
International journal of globalisation and small business : IJGSB
119
Hamburger Schriften zur Marketingforschung
116
International entrepreneurship and management journal
116
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
116
European research studies
115
Policy research working paper : WPS
115
Gabler Research
114
Journal of Consumer Marketing
110
Journal of international entrepreneurship
109
NBER working paper series
108
International journal of innovation management
105
more ...
less ...
Source
All
ECONIS (ZBW)
77,643
USB Cologne (EcoSocSci)
21,217
RePEc
6,395
Other ZBW resources
2,105
BASE
1,855
USB Cologne (business full texts)
516
EconStor
246
OLC EcoSci
70
ArchiDok
6
more ...
less ...
Showing
1
-
10
of
110,053
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guerilla-
Marketing
für Unternehmertypen : das Kompendium
Schulte, Thorsten
-
2007
-
3., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003472229
Saved in:
2
Guerilla-
Marketing
in der Marktkommunikation : eine Systematisierung und kritische Analyse mit Anwendungsbeispielen
Welling, Monika
-
2005
Persistent link: https://www.econbiz.de/10002871397
Saved in:
3
Die 100 besten Guerilla-
Marketing
-Ideen
Levinson, Jay Conrad
-
2000
Persistent link: https://www.econbiz.de/10001491929
Saved in:
4
Guerilla-
Marketing
- Ideen schlagen Budget : auf vertrautem Terrain Wettbewerbsvorteile sichern ; originelle und unkonventionelle Methoden ; kostengünstige und aufmerksamkeitsstark...
Patalas, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004529154
Saved in:
5
Guerilla-
Marketing
für Unternehmertypen : mit kleinem Etat und ausgefallenen Ideen zu großer Wirkung
Pradel, Marcus
;
Schulte, Thorsten
-
2004
Persistent link: https://www.econbiz.de/10004801856
Saved in:
6
Guerilla-
Marketing
in der Marktkommunikation : eine Systematisierung und kritische Analyse mit Anwendungsbeispielen
Welling, Monika
-
2005
Persistent link: https://www.econbiz.de/10004879652
Saved in:
7
Die 100 besten Guerilla-
Marketing
-Ideen
Levinson, Jay Conrad
-
2006
Persistent link: https://www.econbiz.de/10004886950
Saved in:
8
Ein Einblick in Guerilla
Marketing
: Grundlagen, Theorie und Praxis
Kanbach, Pamela
-
2007
Persistent link: https://www.econbiz.de/10003508496
Saved in:
9
Guerilla
Marketing
und Virales
Marketing
: Alternativen zur klassischen Werbung?
Kutzborski, Regina
-
2007
Persistent link: https://www.econbiz.de/10003631707
Saved in:
10
Marketing
geht in die Offensive : Sonderausgabe zum Deutschen
Marketing
-Tag 2002
2002
Persistent link: https://www.econbiz.de/10001711746
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->