Extent: | 126 S. graph. Darst. 270 mm x 190 mm, 294 gr. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Stuttgart, Hochsch. der Medien (FH), Diplomarbeit, 2004 |
Notes: | Literaturverz. S. 121-126 |
ISBN: | 978-3-8366-5493-7 ; 3-8366-5493-8 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003631707