Guerilla Marketing und Virales Marketing : Alternativen zur klassischen Werbung?
Regina Kutzborski
| Year of publication: |
2007
|
|---|---|
| Authors: | Kutzborski, Regina |
| Publisher: |
Hamburg : Diplomica Verlag |
| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Informationsverbreitung | Information dissemination | Informationsverhalten | Information behaviour | Zielgruppe | Target group | Marketing | Angriffsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [diplom.de] |
| Extent: | 126 S. graph. Darst. 270 mm x 190 mm, 294 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Stuttgart, Hochsch. der Medien (FH), Diplomarbeit, 2004 |
| Notes: | Literaturverz. S. 121-126 |
| ISBN: | 978-3-8366-5493-7 ; 3-8366-5493-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003631707