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Intro -- Contents -- Acknowledgements -- 1 A Major Transformation -- 2 Confronting New Worries -- 3 Drawing on the Past -- 4 The Internet as a Test Bed -- 5 Rethinking Television -- 6 The Customized Store -- 7 Issues of Trust -- 8 Envy, Suspicion, and the Public Sphere -- Notes -- Index.
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Cover -- Half-title -- Title -- Copyright -- Contents -- 1 A Frog Slowly Boiled -- 2 The Discriminating Merchant -- 3 Toward the Data- Powered Aisle -- 4 Hunting the Mobile Shopper -- 5 Loyalty as Bait -- 6 Personalizing the Aisles -- 7 What Now? -- Acknowledgments -- Notes -- Index -- A -- B --...
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The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already...
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Large majorities of consumers believe that the term "privacy policy" conveys a baseline level of information practices that protect their privacy. In short, "privacy," like "free" before it, has taken on normative meaning in the marketplace. When consumers see the term "privacy policy," they...
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This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we've released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012....
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We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over...
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