Media reports teem with stories of young people posting salacious photos online, writing about alcohol-fueled misdeeds on social networking sites, and publicizing other ill-considered escapades that may haunt them in the future. These anecdotes are interpreted as representing a generation-wide...

This nationally representative telephone (wire-line and cell phone) survey explores Americans' opinions about behavioral targeting by marketers, a controversial issue currently before government policymakers. Behavioral targeting involves two types of activities: following users' actions and...

Cover -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under the Hood -- 2. Clicks and Cookies -- 3. A New Advertising Food Chain -- 4. Targets or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond the "Creep" Factor -- Notes -- Index -- A -- B -- C -- D -- E -- F...