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3,939
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Bruhn, Manfred
335
Fabozzi, Frank J.
254
Homburg, Christian
225
Pepels, Werner
177
Kotler, Philip
168
Huber, Frank
166
Meffert, Heribert
163
Wiedmann, Klaus-Peter
144
Maurer, Raimond
136
Mitchell, Olivia S.
132
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129
McAleer, Michael
107
Diller, Hermann
103
Gleißner, Werner
102
Belz, Christian
101
Guidolin, Massimo
99
Kumar, V.
98
Platen, Eckhard
93
Lo, Andrew W.
90
Tomczak, Torsten
90
Campbell, John Y.
84
Esch, Franz-Rudolf
82
Herrmann, Andreas
81
Satchell, Stephen
79
Ahlert, Dieter
78
Gollier, Christian
75
Hens, Thorsten
73
Silberer, Günter
73
Dionne, Georges
71
Kleinaltenkamp, Michael
71
Krafft, Manfred
71
Ang, Andrew
70
Burmann, Christoph
70
Kreutzer, Ralf T.
70
Wirtz, Bernd W.
70
Broll, Udo
69
Bodie, Zvi
66
Heinemann, Gerrit
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
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National Bureau of Economic Research
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OECD
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Verlag Dr. Kovač
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World Bank
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International Association for the Study of Insurance Economics
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Institut für Schweizerisches Bankwesen <Zürich>
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Basel Committee on Banking Supervision
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World Bank Group
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Haufe-Lexware GmbH & Co. KG
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46
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IGI Global
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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De Gruyter Oldenbourg
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Gesellschaft zur Erforschung des Markenwesens
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Books on Demand GmbH <Norderstedt>
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Internationaler Währungsfonds
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RWTH Aachen
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National Centre of Competence in Research North South <Bern>
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28
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28
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25
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24
UVK Verlagsgesellschaft mbH
24
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22
Shaker Verlag
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Sonderforschungsbereich Ökonomisches Risiko <Berlin>
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Universität Mannheim
22
International Monetary Fund
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19
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19
Frankfurt School of Finance & Management
18
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Journal of business research : JBR
733
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722
NBER working paper series
643
European journal of operational research : EJOR
620
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592
Working paper / National Bureau of Economic Research, Inc.
553
Finance research letters
521
Springer eBook Collection
510
Insurance / Mathematics & economics
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NBER Working Paper
463
Industrial marketing management : the international journal for industrial and high-tech firms
449
Gabler Edition Wissenschaft
437
Springer eBook Collection / Business and Economics
386
Europäische Hochschulschriften / 5
382
International review of financial analysis
367
Risks : open access journal
344
Management science : journal of the Institute for Operations Research and the Management Sciences
310
Journal of financial economics
309
Journal of risk and financial management : JRFM
295
International journal of hospitality management
294
International journal of production research
289
Journal of risk management in financial institutions
287
Research
285
Journal of economic dynamics & control
270
The journal of asset management
267
The journal of portfolio management : a publication of Institutional Investor
264
The journal of finance : the journal of the American Finance Association
259
Discussion paper / Centre for Economic Policy Research
255
Applied economics
251
International journal of production economics
247
Research paper series / Swiss Finance Institute
247
International journal of theoretical and applied finance
243
The review of financial studies
228
The journal of services marketing
225
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218
Economic modelling
217
Quantitative finance
215
Die Bank
210
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ECONIS (ZBW)
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16,033
USB Cologne (business full texts)
619
RePEc
312
EconStor
271
BASE
44
OLC EcoSci
25
ArchiDok
11
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91
Services marketing : a contemporary approach
Boshoff, Christo
;
Du Plessis, Flip
-
2009
Persistent link: https://www.econbiz.de/10004943040
Saved in:
92
Why customers don't do what they're supposed to do ... ... and what to d abut it
Booher, Dianna
-
2007
-
fully rev. and updated ed.
Persistent link: https://www.econbiz.de/10004884906
Saved in:
93
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
Cohen, Marshal
-
2006
Persistent link: https://www.econbiz.de/10004885376
Saved in:
94
Analyse des kurz- und langfristigen Kundenverhaltens bei Sonderangebotsaktionen : Theoretische und empirische Betrachtung am Beispiel der "20% auf Alles Aktion"
Jauch, Marc-Oliver
-
2007
Persistent link: https://www.econbiz.de/10004893320
Saved in:
95
Grundlagen der Conjoint-Analyse : Varianten, Vorgehensweise, Anwendungen
Dietz, Wilhelm
-
2007
Persistent link: https://www.econbiz.de/10004893783
Saved in:
96
Wechselbereitschaft industrieller Erdgaskunden im liberalisierten Gasmarkt : Ergebnisse einer empirischen Untersuchung
Schlangen, Kareen
;
Scharf, Andreas
-
2003
Persistent link: https://www.econbiz.de/10004896975
Saved in:
97
What the customer wants you to know : how everybody needs to think differently about sales
Charan, Ram
-
2007
Persistent link: https://www.econbiz.de/10004896976
Saved in:
98
Customer-Knowledge-Management in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009654821
Saved in:
99
Einsatz von Expertenurteilen in der Zielkundenselektion
Folkerts, Henning
-
2010
Persistent link: https://www.econbiz.de/10008728278
Saved in:
100
Selektives Demarketing : partielle Explikation kundenseitiger Verhaltenweisen und marketingethischer Reflexion
Qushta, Jassir
-
2021
-
1. Auflage
Persistent link: https://www.econbiz.de/10012586387
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