Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
Marshal Cohen
| Year of publication: |
2006
|
|---|---|
| Authors: | Cohen, Marshal |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Kundenanalyse | Verbraucherverhalten | Consumer behavior |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 184 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations. - Includes index |
| ISBN: | 0-07-146036-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004885376