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61
Inside the mind of the stakeholder : the hype behind stakeholder pressure
Steger, Ulrich
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004869945
Saved in:
62
The public relations writer's handbook : the digital age
Aronson, Merry
;
Spetner, Don
;
Ames, Carol
-
2007
-
2nd ed
Persistent link: https://www.econbiz.de/10004878704
Saved in:
63
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
Scott, David Meerman
-
2007
Persistent link: https://www.econbiz.de/10004885200
Saved in:
64
Public relations campaigns
Sheehan, Mark
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004927264
Saved in:
65
Marketing communications industry : entrepreneurial case studies
Jain, Gautam Raj
;
Ahluwalia, Raunica
-
2008
Persistent link: https://www.econbiz.de/10004931764
Saved in:
66
Encyclopedia of advertising, public relations and marketing communication
Tiwari, Ramakant
Persistent link: https://www.econbiz.de/10004935727
Saved in:
67
Encyclopedia of advertising, public relations and marketing communication : 1
2009
Persistent link: https://www.econbiz.de/10004935728
Saved in:
68
Encyclopedia of advertising, public relations and marketing communication : 2
2009
Persistent link: https://www.econbiz.de/10004935731
Saved in:
69
Encyclopedia of advertising, public relations and marketing communication : 3
2009
Persistent link: https://www.econbiz.de/10004935733
Saved in:
70
The creative side of public relations : industry leaders on understanding the client's objectives, establishing a unique approach, and developing breakthrough campaigns
Tufelman, Lloyd P.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004936148
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