The public relations writer's handbook : the digital age
Merry Aronson, Don Spetner, Carol Ames
| Year of publication: |
2007 ; 2nd ed
|
|---|---|
| Authors: | Aronson, Merry ; Spetner, Don ; Ames, Carol |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Unternehmen | Öffentlichkeitsarbeit | Neue Medien | Public relations | Authorship | Publicity |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 349 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: New York: Lexington, 2003 |
| ISBN: | 0-7879-8631-3 ; 978-0-7879-8631-5 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004878704