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Bak, Constance A.; Vogt, Leslie H.; George, William R.; … - In: Journal of Services Marketing 8 (1994) 1, pp. 37-47

‐care industry, illustrates how to utilize employees more effectively through internal marketing and adopting a management by team …

Persistent link: https://www.econbiz.de/10014905514

What Marketers Can Learn from the Tin Man

Dubinsky, Alan J. - In: Journal of Services Marketing 8 (1994) 2, pp. 36-45

Customer contact personnel (CCP) play a significant role in the success of any industrial or consumer service organization. A key task of CCP is to be attentive, respectful, empathic, and civil toward customers. Many service organizations, however, seemingly overlook this critical, yet...

Persistent link: https://www.econbiz.de/10014905519

Management competences for services marketing

Gilmore, Audrey; Carson, David - In: Journal of Services Marketing 10 (1996) 3, pp. 39-57

Traditionally, senior management has focussed on a customer‐oriented search for competitive advantage in improving its … consideration of the most suitable management competences for improving the quality of marketing decision making in services … management. Takes a conceptual approach to addressing the question of what management competences might be and how they can be …

Persistent link: https://www.econbiz.de/10014905563

Strategic management and the economics of the firm

Hussler, Caroline; Pénin, Julien; Dietrich, Michael; … - In: Journal of Strategy and Management 5 (2012) 4, pp. 372-380

firm. Strategic management seems to be the perfect playground for this. Design/methodology/approach – The paper shows many … handy. Findings – The authors underline the topics and theories in strategic management with the greatest benefits of mixing … economics and management can be expected and they echo the papers in this special issue. Practical implications – The paper …

Persistent link: https://www.econbiz.de/10014906688