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Zweiri, Mahjoob (ed.); Murphy, Emma (contributor); … - 2011 - 1. ed.

Persistent link: https://www.econbiz.de/10008938231

Medienökonomie : Print, Fernsehen und Multimedia

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Medien machen Marken : eine Medientheorie des Marketing und des Konsums

Andree, Martin - 2010

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Media : Planung für Märkte

Löffler, Jens-Thomas - 2004 - 7. überarb. und neugest. Aufl

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Eine ökonomische Analyse der Mediendemokratie : der Rational-Choice-Ansatz und die Stimmenmaximierung

Dylla, Daria W. - 2008 - 1. Aufl.

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Theorie und Praxis der Werbung in den Massenmedien

Seufert, Wolfgang (ed.) - 2005 - 1. Aufl.

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Media-Perspektiven

Frankfurt, M. : Media-Perspektiven; 1993-[?]: … - 11.1993 - 26.2008; 2009 -2021 ; damit Erscheinen eingestellt

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Information and public choice : from media markets to policy making

Islam, Roumeen (contributor) - 2008

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The suppression of guilt : the Israeli media and the reoccupation of the West Bank

Dor, Daniel - 2005 - 1st ed.

Intro -- Contents -- Acknowledgments -- 1 " Between the Hague and Jerusalem": An Introduction -- 2 Objective Reality and Intertextual Analysis: The Defi nition of Bias -- 3 Commitment, Despair and Confusion: The Newspapers -- 4 " Live from the Jenin Area": The Television News Broadcasts -- 5 "...

Persistent link: https://www.econbiz.de/10013042063

Managing Media Firms and Industries : What's So Special About Media Management?

Lowe, Gregory Ferrell (ed.); Brown, Charles (ed.) - 2016 - 1st ed. 2016

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management...

Persistent link: https://www.econbiz.de/10012397926