Medien machen Marken : eine Medientheorie des Marketing und des Konsums
Martin Andree
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Andree, Martin |
| Publisher: |
Frankfurt am Main [u.a.] : Campus-Verl. |
| Subject: | Marketing | Marketingmanagement | Marketing management | Kommunikationsmedien | Communication media | Markenpolitik | Massenmedien |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | 249 S Ill., graph. Darst. 213 mm x 140 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [211] - 249 |
| ISBN: | 3-593-39267-4 ; 978-3-593-39267-7 |
| Classification: | Massenkommunikation, Massenmedien: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003973794