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Business-to-business marketing

Brennan, Ross; Canning, Louise; McDowell, Raymond - 2006

Persistent link: https://www.econbiz.de/10003371678

Price-setting in business-to-business markets

Brennan, Ross; Canning, Louise; McDowell, Raymond - In: The marketing review 7 (2007) 3, pp. 207-234

Persistent link: https://www.econbiz.de/10003538029

Business-to-business marketing

Brennan, Ross; Canning, Louise; McDowell, Raymond - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10008750682

Business-to-business marketing

Brennan, Ross; Canning, Louise; McDowell, Raymond - 2013 - 2nd edition (Online-Ausg.)

Persistent link: https://www.econbiz.de/10013208232

Business-to-business marketing

Brennan, Ross - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10013551029

Business-to-business marketing

Brennan, Ross; Canning, Louise; MacDowell, Raymond C. - 2014 - 3. ed.

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and...