Business-to-business marketing
Year of publication: |
2014 ; 3. ed.
|
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Authors: | Brennan, Ross ; Canning, Louise ; MacDowell, Raymond C. |
Other Persons: | McDowell, Raymond (contributor) |
Publisher: |
Los Angeles : Sage |
Subject: | B-to-B-Marketing | Business-to-business marketing | Business-to-Business-Marketing | Kundenmanagement |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XX, 385 S. Ill., graph. Darst. 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-1-4462-7372-2 ; 978-1-4462-7373-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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